About Us

The Founders Story

My Detoxify began with Ebba’s lifelong connection to the natural health industry. From a young age, Ebba spent time in her parents’ natural health distribution company, learning how products moved from suppliers to health professionals, retailers and customers. As she grew older, she worked in the family’s health food stores, gaining firsthand experience in customer service, product selection and the everyday needs of customers looking for straightforward nutrition and personal-care products.

Ebba later went on to manage the family’s first manufacturing company, where she developed a deeper understanding of ingredients, formulation, production processes, quality procedures and product development.

In 2021, she brought together this lifelong experience, industry knowledge and genuine passion for helping others to create My Detoxify. The brand was founded with a clear purpose: to offer thoughtfully developed and accessible products with clearly stated ingredients, straightforward information and a strong focus on quality.

Our Mission

Our mission at My Detoxify is to support you in feeling comfortable in your own body. In the busyness of everyday life—whether studying, raising a family, or managing work—we can sometimes overlook our most important asset: our wellbeing.

We are committed to supporting a healthy lifestyle through thoughtfully formulated products, using carefully selected, high-quality ingredients. Wherever possible, our formulations avoid unnecessary fillers and binders.

Who we support

At My Detoxify, we believe in supporting the communities that support us.

We are proud to have sponsored the Ormeau Bulldogs for two consecutive years, helping to support local players, families and the wider sporting community. We have also proudly supported the Trinity Confro team, recognising the commitment, teamwork and dedication involved in school sport.

We are always looking for opportunities to support local sporting teams, community organisations and initiatives that encourage active lifestyles, participation and positive wellbeing.

For us, sponsorship is about more than placing our name on a jersey—it is about giving back, building meaningful connections and helping local communities thrive.

Awards & Achievements

Australian Small Business Champion Awards – Health Food Category Finalist (2025 & 2026) My Detoxify is proud to be recognised as a Finalist in the Health Food Category at the Australian Small Business Champion Awards in both 2025 and 2026.

This prestigious national program celebrates the dedication, innovation, and impact of outstanding small businesses across Australia. Being selected as a finalist across consecutive years reflects our ongoing commitment to delivering high-quality products and supporting everyday wellbeing.

Our Values

At My Detoxify, everything we create begins with a simple promise — to support your body through clean, thoughtfully formulated nutrition designed for everyday wellbeing.Our values guide every formula, every ingredient, and every decision we make, with a focus on quality, simplicity, and ingredients you can trust.

Evidence-Led Formulation
We believe wellness should be grounded in science, not trend-driven hype. Every MyDetoxify product is formulated using research-backed ingredients, therapeutic dosages and validated nutritional science to ensure you get real, measurable benefits.
Purity You Can Trust
Your health deserves absolute transparency. We use clean, traceable raw materials with full Certificates of Analysis, low-contaminant profiles, and no unnecessary fillers or hidden blends. What you see on the label is exactly what’s in the jar — nothing more, nothing less.
Practitioner-Grade Quality
We formulate to the standards trusted by practitioners across Australia. Our focus is potency, consistency and results. Each product is crafted with intention and backed by rigorous quality controls to support safe, effective use and daily wellness.
Safety First, Always
Every batch is produced under strict manufacturing controls, testing and compliance with Australian guidelines. We prioritise safety over convenience in every decision — because integrity matters.
Results That Make a Difference
We choose bioavailable nutrients, active compounds and effective delivery systems so your body can absorb and use them. No shortcuts. No compromises. Just formulas designed for real-world results you can feel.
Sustainable Responsibility
Caring for your body also means caring for the planet. We work with ethical suppliers, favour eco-conscious packaging, and continually improve our practices to minimise waste and environmental impact.
Customer-Centric Support
Your wellness journey is personal — and we’re here to support you at every step. We aim to make MyDetoxify approachable, informative and empowering, providing honest guidance without exaggeration or pressure.
Constant Evolution
Wellness is always advancing, and so are we. We actively update our formulas and processes based on new research, practitioner feedback and real-world results to ensure MyDetoxify remains at the forefront of clean, functional nutrition.